Luxury and digital evolution

For several years, digital transformation impacts many sectors. However, the worlds of luxury and digital have long opposed. But what is the cause? For brands in this field, there was an incompatibility between the exclusive, exceptional and quality values associated with luxury and mass distribution on the internet. There are still some brands that followed the read more …

Banks and the digital transformation

How to define the digital transformation of banks ? The digital transformation of banks is characterized by several areas of intervention. These answer a main issue: Adopt a User Centric approach: the competition of online banks has forced the big traditional banks to completely rethink the customer experience. For this, a traditional bank must work read more …

Clothes industry : How Instagram deal with it ?

Instagram : a stakes for brands Instagram has, today, a lot of stakes for each brands. Influencers promote their products and influence a community to buy this product. And in the textile industry, there are lot of influencers. For the brand, this concept is considered as press relation.Before, brands were placing their products on a read more …

Musical industry impacted by digital

For a long time the musical world stayed away from the societal and economic changes. Today, the digital plays a beneficial role in the transformation of the music’s sector. What changes in musical industry? The economic model of the musical world was upset by the arrival of the new platforms of listening and division. It modifies read more …

Cosmetics’ industry adapts their strategies to the digital era

In the cosmetics industry, the digital revolution is under way. All manufacturers have the same promise: to offer their customers a more personalized beauty, with the opportunity to follow them, to know them better and retain them. The cosmetics purchase experience is transformed The threat comes from the emergence of start-ups wishing to upset the read more …